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An online supermarket with a complicated user experience results in user frustration when shopping online. We redesigned the site to make the experience more intuitive and efficient.
Our first step is to address the challenge of improving the user experience on Lupaonline.com.
By analysing the current site, we identified issues such as a cluttered interface, difficulty finding products and navigation problems.
We set clear goals: improve usability, increase conversions and reduce cart abandonment rates by redesigning the site.
Part of the challenge is based on redesigning and improving the site while maintaining both the main colours and the actual structure of the site.
Keeping this in mind, we moved into the development process. We start with the development of high fidelity interactive prototypes using the Figma tool.
These prototypes allowed us to simulate the end user experience and test navigation and functionalities.
Through iterations and testing with real users, we obtained valuable feedback to refine the interface and optimise the user experience.
While maintaining the site’s core colors and structure, we redesigned the interface to optimize usability without compromising brand identity. We developed high-fidelity interactive prototypes using Figma, allowing us to simulate and test the end-user experience in real-time.
These prototypes enabled us to conduct multiple rounds of user testing, gathering valuable feedback to refine navigation and enhance functionality. With each iteration, we streamlined product searches and simplified the purchasing process, resulting in a more seamless and efficient user experience.